EDL
Copenhagen design systems agency for B2B SaaS teams. Welcome to the EDL brand site.
What we do
EDL designs and launches AI-ready design systems for B2B SaaS teams that compete on product quality.
The work sits across three areas: design systems, UX research and product design. All of it is delivered through a design engineering lens. We design and build production front-end code instead of handing off static files.
Most partnerships start with a Design System Assessment. Two to three weeks of audit, working components, and a governance plan you can defend internally.
Who we work with
B2B software companies only: enterprise tools, SaaS platforms, complex admin consoles.
Often niche verticals with serious technical complexity: proptech, fintech, martech, network management, compliance, IoT operations.
Mostly scale-ups. Funded and growing, but not yet running a large in-house design organisation.
Mostly Nordic, because we embed in person.
Not consumer apps. Not marketing websites. We will point you to someone better suited.
How we work
Embedded, not outsourced. We join your standups, Slack channels and planning sessions as an extension of your team.
Prototypes over slideshows. Working code instead of polished decks.
Research-backed. User testing runs through every phase, not just at the end.
Retainer-based. Engagements are structured in quarters instead of sprints, because meaningful product change does not happen in two-week bursts.
Track record
Propbinder: 86% design system adoption on a new tenant experience.
AXON Networks: award-winning AI-first design system. Most Innovative Cloud Product or Solution.
Autobudgets: full experience redesign in a three-week sprint.
Client-reported outcomes include 48% faster shipping and a 23% drop in support tickets after design system adoption.
Team
Nine people. Founded in 2021 by Frederick Andersen.
Frederick Andersen, founder and project lead
Modestas Sekstela, design systems
Alessandro Longo, design systems
Stéphanie Dorval, experience design
Filippa Säll, experience design
Oskar Siemion, product design
Dario Cardella, product design
Maria Santos, marketing and communications
Jeanne Lacelle, marketing and communications
Where
Gothersgade 10C, Copenhagen, Denmark. Email hello@edl.dk. Main site: edl.dk.