Typography

Note: this site is set in Times New Roman on purpose. It is a text-only site. The rules below describe how EDL sets type everywhere else.

Primary type: Helvetica Now Text

An engineered, adaptable and precise type family. It balances emotional connection with clear, rational communication.

Weights: Regular.
Details we like: the straight-legged r, the rounded punctuation and accents.
Fonts are licensed. Request them from hello@edl.dk.

Using type

A structured approach, in this order:

Label to set the context.
Heading to capture attention.
Body copy to carry the information.
Call to action to invite the next step.