Typography

Typography

Typography

Typography

Typography

Primary type

Typography is a key part of our identity system. We use Helvetica Now Text—an engineered, adaptable, and precise type family—to strike a balance between emotional connection and clear, rational communication with our diverse audience.

Primary type

Typography is a key part of our identity system. We use Helvetica Now Text—an engineered, adaptable, and precise type family—to strike a balance between emotional connection and clear, rational communication with our diverse audience.

Primary type

Typography is a key part of our identity system. We use Helvetica Now Text—an engineered, adaptable, and precise type family—to strike a balance between emotional connection and clear, rational communication with our diverse audience.

Primary type

Typography is a key part of our identity system. We use Helvetica Now Text—an engineered, adaptable, and precise type family—to strike a balance between emotional connection and clear, rational communication with our diverse audience.

Primary type

Typography is a key part of our identity system. We use Helvetica Now Text—an engineered, adaptable, and precise type family—to strike a balance between emotional connection and clear, rational communication with our diverse audience.

Primary type

Typography is a key part of our identity system. We use Helvetica Now Text—an engineered, adaptable, and precise type family—to strike a balance between emotional connection and clear, rational communication with our diverse audience.

Primary type

Helvetica Now

Text

Primary type

Helvetica Now

Text

Primary type

Helvetica Now

Text

Primary type

Helvetica Now

Text

Primary type

Helvetica Now

Text

Weights & Styles

Light

Regular

Weights & Styles

Light

Regular

Weights & Styles

Light

Regular

Weights & Styles

Light

Regular

Weights & Styles

Light

Regular

Straight-legged r

Straight-legged r

Straight-legged r

Straight-legged r

Straight-legged r

Rounded punctuation and accents

Rounded punctuation and accents

Rounded punctuation and accents

Rounded punctuation and accents

Rounded punctuation and accents

Secondary type

Typography is a key part of our identity system. We use Helvetica Now Text—an engineered, adaptable, and precise type family—to strike a balance between emotional connection and clear, rational communication with our diverse audience.

Secondary type

Typography is a key part of our identity system. We use Helvetica Now Text—an engineered, adaptable, and precise type family—to strike a balance between emotional connection and clear, rational communication with our diverse audience.

Secondary type

Typography is a key part of our identity system. We use Helvetica Now Text—an engineered, adaptable, and precise type family—to strike a balance between emotional connection and clear, rational communication with our diverse audience.

Secondary type

Typography is a key part of our identity system. We use Helvetica Now Text—an engineered, adaptable, and precise type family—to strike a balance between emotional connection and clear, rational communication with our diverse audience.

Secondary type

Typography is a key part of our identity system. We use Helvetica Now Text—an engineered, adaptable, and precise type family—to strike a balance between emotional connection and clear, rational communication with our diverse audience.

Secondary type

Typography is a key part of our identity system. We use Helvetica Now Text—an engineered, adaptable, and precise type family—to strike a balance between emotional connection and clear, rational communication with our diverse audience.

secondary type

ParadroidMono

Soft

secondary type

ParadroidMono

Soft

secondary type

ParadroidMono

Soft

secondary type

ParadroidMono

Soft

secondary type

ParadroidMono

Soft

secondary type

ParadroidMono

Soft

Weights & styles

Regular

Weights & styles

Regular

Weights & styles

Regular

Weights & styles

Regular

Weights & styles

Regular

Weights & styles

Regular

Danish glyphs

Danish glyphs

Danish glyphs

Danish glyphs

Danish glyphs

Danish glyphs

monospaced

monospaced

monospaced

monospaced

monospaced

monospaced

Using type

Our typography follows a structured approach to ensure clarity and consistency. We typically start with a label to set the context, followed by a heading that captures attention. The body copy provides key information in a clear and digestible way, leading to a call-to-action that encourages engagement. This hierarchy creates a seamless reading experience, making content easy to scan and interact with.

Using type

Our typography follows a structured approach to ensure clarity and consistency. We typically start with a label to set the context, followed by a heading that captures attention. The body copy provides key information in a clear and digestible way, leading to a call-to-action that encourages engagement. This hierarchy creates a seamless reading experience, making content easy to scan and interact with.

Using type

Our typography follows a structured approach to ensure clarity and consistency. We typically start with a label to set the context, followed by a heading that captures attention. The body copy provides key information in a clear and digestible way, leading to a call-to-action that encourages engagement. This hierarchy creates a seamless reading experience, making content easy to scan and interact with.

Using type

Our typography follows a structured approach to ensure clarity and consistency. We typically start with a label to set the context, followed by a heading that captures attention. The body copy provides key information in a clear and digestible way, leading to a call-to-action that encourages engagement. This hierarchy creates a seamless reading experience, making content easy to scan and interact with.

Using type

Our typography follows a structured approach to ensure clarity and consistency. We typically start with a label to set the context, followed by a heading that captures attention. The body copy provides key information in a clear and digestible way, leading to a call-to-action that encourages engagement. This hierarchy creates a seamless reading experience, making content easy to scan and interact with.

Using type

Our typography follows a structured approach to ensure clarity and consistency. We typically start with a label to set the context, followed by a heading that captures attention. The body copy provides key information in a clear and digestible way, leading to a call-to-action that encourages engagement. This hierarchy creates a seamless reading experience, making content easy to scan and interact with.

Label - Mono

ABOUT

H2 - Helvetica Now

After many years

in the biz, we decided

to mix things up

body base - helvetica now

We’ve created a new kind of studio. EDL® combines killer branding with user-friendly digital design, all to make your product pop and your users’ world a little brighter.

cta - mono

discover the team

Label - Mono

ABOUT

H2 - Helvetica Now

After many years

in the biz, we decided

to mix things up

body base - helvetica now

We’ve created a new kind of studio. EDL® combines killer branding with user-friendly digital design, all to make your product pop and your users’ world a little brighter.

cta - mono

discover the team

Label - Mono

ABOUT

H2 - Helvetica Now

After many years

in the biz, we decided

to mix things up

body base - helvetica now

We’ve created a new kind of studio. EDL® combines killer branding with user-friendly digital design, all to make your product pop and your users’ world a little brighter.

cta - mono

discover the team

Label - Mono

ABOUT

H2 - Helvetica Now

After many years

in the biz, we decided

to mix things up

body base - helvetica now

We’ve created a new kind of studio. EDL® combines killer branding with user-friendly digital design, all to make your product pop and your users’ world a little brighter.

cta - mono

discover the team

Label - Mono

ABOUT

H2 - Helvetica Now

After many years

in the biz, we decided

to mix things up

body base - helvetica now

We’ve created a new kind of studio. EDL® combines killer branding with user-friendly digital design, all to make your product pop and your users’ world a little brighter.

cta - mono

discover the team

Label - Mono

ABOUT

H2 - Helvetica Now

After many years

in the biz, we decided

to mix things up

body base - helvetica now

We’ve created a new kind of studio. EDL® combines killer branding with user-friendly digital design, all to make your product pop and your users’ world a little brighter.

cta - mono

discover the team

Type hierarchy

Our type hierarchy is designed for clarity and effortless readability. Headings establish structure and guide the reader, while body text ensures a smooth reading experience. We use distinct font sizes, weights, and spacing to create a clear visual flow, making it easy to scan content. Hierarchy is consistent across all touchpoints, reinforcing a cohesive and structured brand presence.

Type hierarchy

Our type hierarchy is designed for clarity and effortless readability. Headings establish structure and guide the reader, while body text ensures a smooth reading experience. We use distinct font sizes, weights, and spacing to create a clear visual flow, making it easy to scan content. Hierarchy is consistent across all touchpoints, reinforcing a cohesive and structured brand presence.

Type hierarchy

Our type hierarchy is designed for clarity and effortless readability. Headings establish structure and guide the reader, while body text ensures a smooth reading experience. We use distinct font sizes, weights, and spacing to create a clear visual flow, making it easy to scan content. Hierarchy is consistent across all touchpoints, reinforcing a cohesive and structured brand presence.

Type hierarchy

Our type hierarchy is designed for clarity and effortless readability. Headings establish structure and guide the reader, while body text ensures a smooth reading experience. We use distinct font sizes, weights, and spacing to create a clear visual flow, making it easy to scan content. Hierarchy is consistent across all touchpoints, reinforcing a cohesive and structured brand presence.

Type hierarchy

Our type hierarchy is designed for clarity and effortless readability. Headings establish structure and guide the reader, while body text ensures a smooth reading experience. We use distinct font sizes, weights, and spacing to create a clear visual flow, making it easy to scan content. Hierarchy is consistent across all touchpoints, reinforcing a cohesive and structured brand presence.

Type hierarchy

Our type hierarchy is designed for clarity and effortless readability. Headings establish structure and guide the reader, while body text ensures a smooth reading experience. We use distinct font sizes, weights, and spacing to create a clear visual flow, making it easy to scan content. Hierarchy is consistent across all touchpoints, reinforcing a cohesive and structured brand presence.

name

typeface

scale ratio

line height

H1

Helvetica Now Text

Light

5.8x

110%

h1

Helvetica Now Text

Regular

4.4x

110%

H2

Helvetica Now Text

Regular

3.2x

115%

H3

Helvetica Now Text

Regular

2.4x

125%

H4

Helvetica Now Text

Regular

2.0x

125%

H5

Helvetica Now Text

Regular

1.6x

125%

H6

Helvetica Now Text

Regular

1.2x

125%

Body XL

Helvetica Now Text

Regular

1.8x

140%

Body L

Helvetica Now Text

Regular

1.4x

140%

Body base

Helvetica Now Text

Regular

20 px - 1x

150%

Body S

Helvetica Now Text

Regular

0.8x

150%

Mono L

ParadroidMono Soft

Regular

1x

125%

Mono M

ParadroidMono Soft

Regular

0.9x

125%

Mono S

ParadroidMono Soft

Regular

0.8x

125%

name

typeface

scale ratio

line height

H1

Helvetica Now Text

Light

5.8x

110%

h1

Helvetica Now Text

Regular

4.4x

110%

H2

Helvetica Now Text

Regular

3.2x

115%

H3

Helvetica Now Text

Regular

2.4x

125%

H4

Helvetica Now Text

Regular

2.0x

125%

H5

Helvetica Now Text

Regular

1.6x

125%

H6

Helvetica Now Text

Regular

1.2x

125%

Body XL

Helvetica Now Text

Regular

1.8x

140%

Body L

Helvetica Now Text

Regular

1.4x

140%

Body base

Helvetica Now Text

Regular

20 px - 1x

150%

Body S

Helvetica Now Text

Regular

0.8x

150%

Mono L

ParadroidMono Soft

Regular

1x

125%

Mono M

ParadroidMono Soft

Regular

0.9x

125%

Mono S

ParadroidMono Soft

Regular

0.8x

125%

name

typeface

scale ratio

line height

H1

Helvetica Now Text

Light

5.8x

110%

h1

Helvetica Now Text

Regular

4.4x

110%

H2

Helvetica Now Text

Regular

3.2x

115%

H3

Helvetica Now Text

Regular

2.4x

125%

H4

Helvetica Now Text

Regular

2.0x

125%

H5

Helvetica Now Text

Regular

1.6x

125%

H6

Helvetica Now Text

Regular

1.2x

125%

Body XL

Helvetica Now Text

Regular

1.8x

140%

Body L

Helvetica Now Text

Regular

1.4x

140%

Body base

Helvetica Now Text

Regular

20 px - 1x

150%

Body S

Helvetica Now Text

Regular

0.8x

150%

Mono L

ParadroidMono Soft

Regular

1x

125%

Mono M

ParadroidMono Soft

Regular

0.9x

125%

Mono S

ParadroidMono Soft

Regular

0.8x

125%

name

typeface

scale ratio

line height

H1

Helvetica Now Text

Light

5.8x

110%

h1

Helvetica Now Text

Regular

4.4x

110%

H2

Helvetica Now Text

Regular

3.2x

115%

H3

Helvetica Now Text

Regular

2.4x

125%

H4

Helvetica Now Text

Regular

2.0x

125%

H5

Helvetica Now Text

Regular

1.6x

125%

H6

Helvetica Now Text

Regular

1.2x

125%

Body XL

Helvetica Now Text

Regular

1.8x

140%

Body L

Helvetica Now Text

Regular

1.4x

140%

Body base

Helvetica Now Text

Regular

20 px - 1x

150%

Body S

Helvetica Now Text

Regular

0.8x

150%

Mono L

ParadroidMono Soft

Regular

1x

125%

Mono M

ParadroidMono Soft

Regular

0.9x

125%

Mono S

ParadroidMono Soft

Regular

0.8x

125%

name

typeface

scale ratio

line height

H1

Helvetica Now Text

Light

5.8x

110%

h1

Helvetica Now Text

Regular

4.4x

110%

H2

Helvetica Now Text

Regular

3.2x

115%

H3

Helvetica Now Text

Regular

2.4x

125%

H4

Helvetica Now Text

Regular

2.0x

125%

H5

Helvetica Now Text

Regular

1.6x

125%

H6

Helvetica Now Text

Regular

1.2x

125%

Body XL

Helvetica Now Text

Regular

1.8x

140%

Body L

Helvetica Now Text

Regular

1.4x

140%

Body base

Helvetica Now Text

Regular

20 px - 1x

150%

Body S

Helvetica Now Text

Regular

0.8x

150%

Mono L

ParadroidMono Soft

Regular

1x

125%

Mono M

ParadroidMono Soft

Regular

0.9x

125%

Mono S

ParadroidMono Soft

Regular

0.8x

125%

name

typeface

scale ratio

line height

H1

Helvetica Now Text

Light

5.8x

110%

h1

Helvetica Now Text

Regular

4.4x

110%

H2

Helvetica Now Text

Regular

3.2x

115%

H3

Helvetica Now Text

Regular

2.4x

125%

H4

Helvetica Now Text

Regular

2.0x

125%

H5

Helvetica Now Text

Regular

1.6x

125%

H6

Helvetica Now Text

Regular

1.2x

125%

Body XL

Helvetica Now Text

Regular

1.8x

140%

Body L

Helvetica Now Text

Regular

1.4x

140%

Body base

Helvetica Now Text

Regular

20 px - 1x

150%

Body S

Helvetica Now Text

Regular

0.8x

150%

Mono L

ParadroidMono Soft

Regular

1x

125%

Mono M

ParadroidMono Soft

Regular

0.9x

125%

Mono S

ParadroidMono Soft

Regular

0.8x

125%

Visual Identity Guidelines

Version 1.0

Questions? Please reach out.

Visual Identity Guidelines

Version 1.0

Questions? Please reach out.

Visual Identity Guidelines

Version 1.0

Questions? Please reach out.

Visual Identity Guidelines

Version 1.0

Questions? Please reach out.

Visual Identity Guidelines

Version 1.0

Questions? Please reach out.

Visual Identity Guidelines

Version 1.0

Questions? Please reach out.