Logo
Brandmark
Our logo is the lowercase wordmark “edl” with a small registered trademark symbol at the top right. It is how people recognise and trust us, so we keep it sharp and consistent across every touchpoint.
Logo files are available on request from hello@edl.dk.
Colours
On solid backgrounds: black logo on white, or white logo on black.
On animated or complex backgrounds: always the white logo, for clarity and visibility.
Client colour may be used behind the white logo in animation.
Exclusion zone
The logo always has enough space to breathe, free from surrounding elements. Keep a clear zone around it on all sides at least the height of the letter “e”.
Minimum size
Print: never smaller than 10 mm in height.
Digital: never smaller than 24 px in height.
Wrong usage
Do not change the colour of the logo.
Do not apply effects that distort its appearance.
Do not place it where contrast is poor. It should always stand out against the background.
Do not use the black logo on animations. It gets lost in motion.